Good Riddance Junk Mail
Reduce junk mail by registering with the Direct Marketing Association’s “Mail Preference Service” at DMAChoice.org. It’s worth the few minutes it takes to elect three blanket preferences – one each for catalogs, magazines, and other mail offers.
Waste of Time & Resources
Worse than catalogs, mass marketed offers in the mail are simply a waste of time and resources. The Environmental Protection Agency estimates that 44% of junk mail is discarded without being opened or read, equaling four million tons of waste paper per year.
One statistic I found even states that on average, a consumer spends a total of 8 months opening junk mail during their lifetime. Eight months?!
Mail Preference Service
Consider the Direct Marketing Association’s “Mail Preference Service” at DMAChoice.org. This service will remove you from DMA member prospect lists, in the hope of reducing the chances of your name being rented, sold, or exchanged by member companies.
Note that this is a bit of the fox watching the hen house, but it’s certainly worth the few minutes it takes to elect three blanket preferences – one each for catalogs, magazines, and “other mail” offers. (Not including credit offers; keep reading for that one.)
The DMA represents nearly 3,600 organizations, including most of the leaders in the direct marketing community, so logging your preferences with them should cover a good percentage of total junk mail. All DMA member companies are required to honor your mail choices for three years from the date you submit them.
The DMA also has an Email Preference Service to help you reduce unsolicited commercial emails from DMA members. Your online request will be effective for five years.
More Ways To Slim Down the Mailbox
It’s easy, free, and has the added benefit of helping out the environment. Here are more free resources that I promise won’t take a lot of time and are worth the trouble.
Stay tuned for more in the Data Diet series.